Full Day Class: Finding the “Why” for QA

There is a movement that has been building over the past decade: The Why movement. It all started with Simon Sinek and his “Golden Circle”. Over time it has grown into something that individuals and organizations can use to get a deeper meaning to what motivates them to do what they do. As individuals in the QA discipline, we all know the What and the How we do what we do. It is the Why that is the most difficult to get into words.

This interactive class will be diving into the Why for the QA discipline, while also helping the participants down a path to understand their individual Why. We will be using tools and techniques to create a statement that will provide the positive emotional response to why individuals within a discipline wake up in the morning and are as productive as they can be. The statement will be used as an inspirational tool to others and to show those outside the discipline what they get when they work with QA.
This class will give you a foundation and a statement of why people in the QA discipline do what they do. You will be able to take what you have learned back and build on it. Share the message and have it organically grow to improve productivity and communications.

Learning Objectives:

  • What is the Why movement
  • Importance of messaging
  • Differentiation between Why, How and What?
  • How to improve motivation within self and a team
  • Foundational framework to help organizations

Class Outline:

  • Setting context
    • Introduction
    • Understanding Why movement
    • Differences between personal and tribal Why
  • Why discovery process – Three conversations
    • The Human difference
    • What’s your contribution?
    • What’s your impact?
  • Drafting the Why statement
    • Understand themes
    • Avoiding statement traps
    • Tribal Why statement
  • Personal Why statement
    • How best to approach
    • Understanding who we are

Location: TeylersDate: May 13, 2019Time: 8:30 am - 4:30 pm Jeremy Berriault