Most quality professionals hate trying to “sell” quality. It conjures up images of guys on late-night TV trying to sell Ginsu knives. Those guys are not what “selling” is about. The secret? Develop a relationship and educate decision makes about what you can do for them. Join Rebecca as she explains how you can adopt an “It’s-all-about-them” mindset. She will provide insights into how to ask questions to promote dialogue and explain how to match your solutions to the decision maker’s specific needs. Your goal is to help the decision maker articulate the real situation and actual requirements for success. Learn how to guide decision makers in understanding the benefits to the decision and how ROI and other business objectives can be achieved. Remember, you are not selling but rather engaging in a dialogue of exploration and demonstrating your understanding of the business needs.