As teams “shift left,” organizations increasingly resemble software development shops with team members assuming some degree of responsibility for software development. Employees across departments have a role in ensuring the quality of products developed. The role of QA teams is evolving beyond testing. Quality is now a strategic activity requiring dedicated tools and analytics. “User experience” is no longer a luxury, but one with dire implications for financial outcomes. Without a blueprint, leadership and workforces alike struggle to harness this new “normal”. Zephyr takes an informed look at this modern reality, outlining the new best practices, and offering game-changing suggestions for making quality a team sport.