Test automation is an essential part of almost all QA organizations and has been extensively used in different stages of product development and testing. In fact, the idea of consistency in test execution, reducing work force, 24/7 operation and comprehensive reports was so appealing that test automation has become a de-facto part of product development cycles. Join Simon to answer the questions of “What to automate?”, “Is this test case automatable?”, and “Is it worth automating it?”. Then take the next step and make use of the tremendous amount of data that is generated from automation to troubleshoot failures, complete more in-depth root cause analysis, and detect abnormalities in the system. Simon will provide examples of generating big data during automation tests, how to harvest relevant information from big data, and utilize big data generated by test automation to shape next iterations or generations of products. Don’t waste your test data! Realise its value and what it tells you.