Too often companies try to ‘test-in’ quality at the end of the development life cycle rather than shifting quality left. The holistic view of Quality is ignored. The Application Testing Services Blueprint Report published by HfS Research Ltd. in August of 2015 states under ‘Trends in Application Testing’ that “the testing community has to overcome its focus on tools and technology [and] it has to speak the language of C-level executives and work around the strategic business imperatives.” In this talk Bernd shows how to create a compelling and convincing test service business case. Assume you only have 15 minutes to talk to the CIO, SVP or VP of IT to make your case. Join Bernd to make your case for your future!