Metrics are the key to quality software but they must be useful, applicable and span the entire Software Development Life Cycle. Metrics are categorized in three ways – people, process, and technology. People metrics are used to monitor teams, to plan teams, and to measure team productivity. Process metrics evaluate the health of products, the day to day operations and enforcement of new practices. Technology metrics assess the impact of new technology and measure QA automation. Making metrics actionable is the key to a successful program, quality software and process improvement. This presentation provides the What to measure; the Why to measure and the How to measure. It also shows how to benchmark effectively, spot trends over time, interpret the results and convey the information back to the stakeholders.