The Effectiveness of a Test Data Management program can determine success or failure of any enterprise testing effort. However, implementing a successful Test Data Management program can be technically challenging and costly. This presentation highlights the critical components which the DIRECTV Software QA Team (now part of the AT&T family) has implemented to ensure testing success. Join Robb as he walks through the evolution of DIRECTV’s current Test Data Management program. Learn the five critical components of the program, which makes the testing effective and will allow DIRECTV to move into the future and create additional opportunities. This includes a centralized team, automation, refresh process, Use Case categorization and experimentation.